Startup Market Research begins as soon as you have a business idea and you ask yourself whether it is viable. It continues as you ask your friends and family if they think it will work and you look online to see if other people are already doing it.
Following a set process for your startup market research is a sure-fire way of getting the best results. Once you have set your research objectives, written your questionnaire and launched your survey or conducted some interviews, the next key step is to do some preliminary analysis. Market research firms use mid-point reviews when they are
Like many things, having a plan and following a set process for your market research will ensure that you get the best results. If you are planning on making decisions off the back of the market research, it is important that your results are sufficiently accurate and representative of your target audience. Following the steps
If you are conducting an online survey it is important that you collect a large enough sample of responses to make the research significantly accurate. This essentially means that you need enough responses for the results to be representative of a larger group. Clearly not everyone that sees your invite or clicks on the link
Finding people to respond to your surveys, or give up time to be interviewed or join focus groups can be one of the hardest and most time consuming aspects of doing your own market research. It is essential that you reach out to members of the public and potential customers, rather than falling into the