How to do Market Research: The Market Research Process

Like many things, having a plan and following a set process for your market research will ensure that you get the best results. If you are planning on making decisions off the back of the market research, it is important that your results are sufficiently accurate and representative of your target audience. Following the steps

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How to Improve your Survey Response Rate: Ten Tips

If you are conducting an online survey it is important that you collect a large enough sample of responses to make the research significantly accurate. This essentially means that you need enough responses for the results to be representative of a larger group. Clearly not everyone that sees your invite or clicks on the link

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Finding a Research Audience

Finding people to respond to your surveys, or give up time to be interviewed or join focus groups can be one of the hardest and most time consuming aspects of doing your own market research. It is essential that you reach out to members of the public and potential customers, rather than falling into the

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Putting Market Research at the Heart of Your Business Strategy

Companies should conduct research on a continual basis to proactively adapt to the demands of the market Market research ensures that your customers are happy with your products and services and identifies new opportunities for your business to grow. Products and services should evolve constantly with the needs of the market, but it is impossible

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